| Creative workflow | Moves from public catalog to Brand Insights, structured brief, distinct concepts, and editable output. | Documents a chat workflow for generating copy and visuals with AI. | Pencil product overview |
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| Creative scope | Focuses on static feed 4:5 and story 9:16 ad creative. | Documents AI generation across text, image, video, audio, ad generation, and scripting. | Pencil AI overview |
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| Collaboration and launch | Supports creative generation, review, editing, and export while publishing stays in the ad platform. | Documents creating, approving, and launching ads in one collaborative workflow with direct platform integrations. | Pencil product overview |
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| Performance context | Optionally imports the last 90 days of Meta performance as read-only history without predictive scoring. | Documents prediction and connections to brand media accounts to help decide which content may work best. | What is Pencil? |
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