Brief in plain language
Start with the campaign you want to make and develop the direction in the strategist chat.
What this enables
- Conversational briefing
- Product-aware campaign context
Shape the brief
AI ad brief generator
Describe a campaign in plain language and VEKZT turns the conversation into a structured brief with an angle, concept, problem, proof points, and visual direction.
See the strategy behind a batch
The Strategic DNA spells out the angle, concept, problem, value proposition, proof points, and visual direction.
What this enables
- No hidden prompt
- Readable creative decisions
Change inputs before regenerating
Edit the angle, problem statement, or proof points when the direction needs to change.
What this enables
- Steer the brief
- Regenerate from revised inputs
Use it in the workflow
What this capability helps you do
- A readable Strategic DNA
- Angles grounded in Brand Insights
- Briefs you can steer and edit
Related features
Brand intelligence for ad creative
VEKZT analyzes your catalog and positioning to build an editable profile of your voice, audience, visual identity, value propositions, objections, and creative angles.
AI static ad generator
Quick Generate turns a product into a batch of complete creatives with copy, layout, and rendered image in feed 4:5 and story 9:16.
Frequently asked questions
What is the Strategic DNA?
It is the structured brief behind a batch: the angle, concept, problem, value proposition, proof points, and visual direction.
Can I change the brief?
Yes. The brief is readable and editable before you regenerate or continue the conversation.
Build the next batch
Put product context to work
Start with your real catalog and move from product context to creative you can test.