How VEKZT works

One workflow in one workspace. The loop runs crawl → insights → brief → generate → render → edit, and every stage feeds the next.

The Roven Recovery workspace pipeline in VEKZT — The brand hub shows each pipeline stage: analyze store, brand setup, generate, render.

Crawl & extract

You paste a store URL. VEKZT discovers product pages and extracts titles, prices, descriptions, and images. Shopify is handled natively, and other platforms are read from the structured data on their product pages. The result is a clean product catalog you can browse and generate from.

Collections and category pages are followed with pagination, and every product shows an extraction status. Ready means full data, and partial usually points at a missing image or description. Crawling and extraction never cost credits, so you can re-crawl whenever your catalog changes. See Connect a store for the full flow.

Brand Insights

From your catalog and site copy, VEKZT builds Brand Insights: your summary, audience, voice, visual rules, value propositions, objections, proof points, and the creative angles worth testing first. Everything you generate later is conditioned on it, and you can edit any of it.

Insights also set awareness levels, from unaware through problem aware, solution aware, and product aware, which point you at the concept to reach for. Editing insights before you generate is the highest leverage step, because every later brief inherits the correction. When you re-crawl, insights are flagged stale so you know to refresh them.

Brand Kit sets the visual identityAlongside insights, the Brand Kit holds an explicit palette, font, logo, and image style. When both exist, the Brand Kit wins on visual fields while Brand Insights keep driving the narrative, your voice, audience, and angles.

The brief (Strategic DNA)

Chat builds a readable, editable brief for a single-concept batch. Quick Generate uses the same product and Brand Insights, then infers a direction and brief for each selected concept.

Generate & render

VEKZT writes the copy, composes the layout, and renders the image together as one ad, across feed 4:5 (1080×1350) and story 9:16 (1080×1920). Variants land in the gallery with a status you can watch.

Each variant reads as generating, ready, or failed. A failed render refunds its credit automatically and can be retried from the card, so a hiccup never costs you. In the gallery you can filter by status, format, or source, open a variant full size, shortlist the winners, and export.

Edit & export

Compose a finished ad in Overlay from a short brief, pick from a few options, then export ad-ready PNGs.

Credits, in one lineChat and Quick Generate use one credit per rendered image per format. Overlay compose uses one credit per started batch of up to three images, per selected format. Crawling, extraction, Brand Insights, and briefs are free. See Credits & usage.

Where to go next

Connect a storeStart the loop with a crawl.Brand InsightsSee what VEKZT learned about your brand.

The loop is meant to be re-runYou are not locked into a single pass. Correct Brand Insights, adjust a brief, or re-crawl after a catalog change, then generate again. Because every stage feeds the next, a small upstream fix improves everything downstream.

How it works FAQ

Do I need to install anything on my store?

No. VEKZT reads only your public storefront. There is no app to install, no API keys, and no theme change.

Can I change what VEKZT learned about my brand?

What formats does VEKZT produce?

What happens when my catalog changes?

Crawl & extract

Brand Insights

Generate & render

Edit & export

Compose a finished ad in Overlay from a short brief, pick from a few options, then export ad-ready PNGs.

Where to go next